‘We know how big it is’ – ECB Chief regards England vs India on par with Ashes in generating revenue

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Published - June 18, 2025

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Richard Gould discussed the Anderson-Tendulkar Trophy’s revenue-generating potential for the England and Wales Cricket Board (ECB). Gould regarded the England-India series as part of the Ashes league. The ECB Chief discussed how the 2024 season did not go as well as they had hoped.

Gould was aware that huge events throughout the world, such as the Paris Olympics and the Euros, resulted in low attendance for the English home summer. He believed that a long series, such as the one between India and England, could encourage people to participate for six weeks or so. Gould said that Test cricket had resurged in recent years.

“We understand how enormous it is. This summer is massive. There was a lot going on last summer, wasn’t there? That, I believe, is one of the best aspects of a five-Test series: it is a good long read that people can get into. There will be subplots, and sub-subplots. “There will be a variety of issues during that six-week period,” Gould remarked, according to.

“Certainly, in terms of business significance. Short formats have received a lot of attention, but Test cricket is seeing a renaissance of its own.

We’re seeing more of those in the five-Test series than we have in a long time,” the ECB Chief stated in his statement.
Gould shares his views on England being favourites to host WTC Final

Furthermore, Richard Gould claimed that the World Test Championship is not the end of the world for England. Gould felt the series between England and India, and the Ashes, hold high relevance, just like the WTC. He then opened up on England hosting all WTC Finals and claimed it was not their right. However, he claimed that England’s ability to sell out Test matches makes them a favorite to host the WTC Finals.

“The WTC, for us, is not the be-all and end-all. Because we also enjoy the Ashes, and we will enjoy the India series. We don’t think that we’ve got any absolute right to be the continual host of the WTC (final), but there are advantages to having it here. Irrespective of who gets into the final, we will sell it out… We’re probably the only member nation within the ICC that could deliver that,” Gould added.

“We recognise that perhaps others would like to take it around the world at some point… But the worry is if you move it, end up with two neutral teams, and don’t get a crowd, the whole thing could devalue and deflate pretty quickly,” Gould concluded in his statement.

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