Unexpected two-week delay in PSL broadcast rights bidding

Recent events have forced a two-week delay in the media and broadcast rights bidding process for the Pakistan Super League (PSL). Cricket fans are worried since the league’s ninth season is scheduled to begin less than a month after the expected end of the bidding process. This discovery has raised questions.

The present interim Pakistan Cricket Board (PCB) administration has been blamed for the delay. It has a mandate from the government and is only able to make decisions regarding ongoing operations and upcoming board elections. During a recent meeting in Islamabad with the interim Prime Minister and PCB patron, Zaka Ashraf, the current PCB chief, confronted this obstacle head-on. The administration reiterated that decisions pertaining to finances and contracts were subordinated to daily events and elections.

“PCB was directed by the Prime Minister/Patron to obtain his or her approval before taking any actions that could have an impact on finances or contracts. According to a note from the Ministry for Inter-provincial Coordination (IPC) to Zaka Ashraf, as reported by ESPNCricinfo, “Any appointment or award of rights or contracts of any sort will be a violation of the directions of Patron PCB.”

For the PSL 2024 and 2025 seasons, a broadcast bidding rights process is anticipated.

Prior to the current government instruction, the Pakistan Cricket Board had to notify prospective bidders of the postponement of the deadline for technical bids for the broadcast, which was originally set for December 22. For the past two seasons, the PSL’s broadcast rights have brought in a substantial USD 24 million for the PCB, making them a vital source of income. The future contract is anticipated to span 2024 and 2025, and a number of sports channels have formed an alliance in anticipation of the bidding process.

Even with the recent draft for the ninth season, the schedule has not been determined. The countrywide elections that are set for February 8 are complicated because the present administration’s term ends on February 4. There have been rumors of moving the season to the United Arab Emirates, but most people think Pakistan will host it.

The fact that the state is involved in approving television arrangements is indicative of the administrative maze that Pakistani cricket is currently experiencing. Due to the restricted authority of the interim administration, the previous team management has not been completely removed, leaving the board in a state of flux. Given Zaka Ashraf impending departure, the outcome of the election could result in a new PCB leadership, which might bring even more adjustments and instability within the cricket system.