Star Sports, the official television broadcaster of the Indian Premier League, has signed India wicketkeeper-batsman Rishabh Pant as their ‘Believe Ambassador.’ Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer are the additional ‘Believe Ambassadors.’ In 2017, Star Sports had two ambassadors, whereas it now has six, with Virat Kohli continuing his partnership.
On Friday, Star Sports introduced the 25-year-old wicketkeeper as its newest ‘Believe Ambassador.’ The broadcaster will continue to create iconic campaigns with former India captain Kohli, and they will also collaborate on the creation of new programs, such as the Indian Sports Honours.
“The ‘Believe Ambassadors’ represent various regions of the country in addition to various IPL teams. Star Sports stated in a press release that it will collaborate closely with the Cricketers to develop new campaigns and properties to increase the sport’s prominence and fan base, particularly among young people.
The association with Star Sports enables me to increase the prominence of the game: Rishabh Pant Pant expressed his delight at being named a Star Sports brand ambassador. The 25-year-old stated that the association will assist him in increasing the game’s popularity among younger generations.
He also stated that he hopes his association with Star Sports will encourage young Indians to believe that, regardless of their origin, they can achieve their ambitions through hard work.
“I am excited to declare that I will be joining Star Sports as its ‘Believe Ambassador’. The association enables me to increase the game’s popularity, particularly among youths. “Cricket has the ability to bring happiness, enrich lives, and teach young people valuable life lessons,” he stated.
A young boy from Roorkee believed he would represent his country and gain its praise. Through my association with Star Sports, I hope to encourage young Indians to believe that, regardless of origin, it is possible to attain one’s dreams through diligence. Simply Have Faith!” he added.
Sanjog Gupta, director of sports at Disney Star, also welcomed Pant as one of the newest ‘Believe Ambassador’ team members. He stated that the cricketer will uphold the ethos of the game and the company’s brand values as a young, talented individual with enormous potential.
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