Australian cricket has 2.4 million viewers. ICC Men’s T20 World Cup (2022), W/BBL, and Men’s and Women’s international fixtures are included in the new record. The result broke the 2017/18 Ashes season record of 2,349,326.
Moreover, broadcast and online viewership increased. Several reports stated that 44.45 million viewers watched 238.72 million hours of coverage throughout the 2022/23 season.
All platforms have seen an 11% increase in Big Bash League (BBL) viewership. With such a jump in attendance, the BBL became Australia’s most-watched sports league per game. Almost 1.3 million people watched the Perth Scorchers-Brisbane Heat final, 30% more than last year’s.
Cricket Australia CEO Nick Hockley was pleased after Australia cricket achieved a new attendance record.
“We are happy that more fans have attended cricket matches this season than ever before after two hard seasons due to the pandemic. Hockley remarked, “This record-breaking 2022/23 season shows the support for the T20 World Cup, the performances of the Australian women’s and men’s teams and the popularity of the Big Bash Leagues.”
The 2022 T20I World Cup and WBBL were the most viewed tournaments in October last year. Both tours have seen 31% audience growth.
In addition to stadium attendance and broadcast viewership, social media hits and views have increased. For the domestic season, Cricket Australia’s social media channels had 485 million video views and 93.31 million engagements.
“These numbers show the devotion of cricket fans of all ages and our national sport’s tremendous reach.” We’re more focused than ever on giving fans great experiences in 2023/24 and beyond because to the Future Tours Program and our long-term collaborations with Foxtel Group and Seven West Media. Nick Hockley added, “I’d want to thank all our fans, players, broadcast, commercial and government partners, venues and employees for making it such a record-breaking season.”
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