Legendary cricketer Virat Kohli and his wife Anushka Sharma were seen playing badminton in Bengaluru on April 24 in an effort to emphasize the value of sports in today’s society. The two entered a prestigious residential society in the city, where they finally joined forces to compete against a few residents.
It should be noted that this was a component of the power couple’s advertising strategy. This campaign’s major objective is to promote fitness, which has become Virat Kohli USP in recent years, as well as all sports in daily life. In response, Virat thanked PUMA for recognizing the necessity of such a campaign and said it was enjoyable for him to take some time off and engage with the community.
“Sports must play a significant role in everyone’s life. I’m happy that PUMA saw the need and stepped up to the plate to emphasize how crucial it is to make it necessary like other essentials. Taking time out of our busy schedules to meet locals and interrupt a meeting at the co-working space to encourage staff to do fitness challenges was a lot of fun. Virat was reported by India Today as stating, “I hope people will be motivated and inspired today and take up sports and fitness as a life skill.
According to Abhishek Ganguly, managing director of Puma India and Southeast Asia, sports and fitness should be emphasized in India’s culture and curriculum because they are important and valued life skills.
“As an essential and valued life skill, sports and fitness must be incorporated into our culture, educational system, and daily lives. As a company, PUMA consistently develops novel and unconventional strategies to engage, inspire, and connect with consumers on a deeper level. Virat (Kohli) and Anushka (Sharma) were present at our event today along with customers. Youth superstars Virat and Anushka will inspire people of all ages to participate in sports and health thanks to their on-the-spot encounters today, according to Ganguly.